In the heart of New York City, a new kind of members' club is emerging, one that prioritizes flexibility in function and caters to a unique, growing community: the sober and sober-curious. The Maze, a recently unveiled club in Chelsea, is a testament to this innovative approach. Designed by Opa Architecture and Laube Studio, it offers a space that is not just alcohol-free but also versatile, catering to a wide range of activities and social needs.
The design process was a challenging yet rewarding endeavor for the founders, Aria Jahanshahi of Opa Architecture and Adrienne Lamb of Laube Studio. They aimed to create a space that would be dynamic and adaptable, reflecting the diverse lifestyles of its members. 'The sober and sober-curious lifestyle is a dynamic one, and the space needed to be versatile to facilitate many types of meetings and conversations,' Laube shared with Dezeen.
The club's layout is a testament to this flexibility. The main dining room, for instance, is a hub of activity, where members can grab a coffee, host meetings, co-work throughout the day, and enjoy dinner in the evening. The focal point of this space is the bar, designed with an elegant yet understated approach. 'The greatest challenge was the bar itself,' Jahanshahi explained. 'We had to listen closely to our clients' personal experiences in the sober lifestyle to better understand how they would even approach a bar – what typical design elements would not be priorities or could be triggering in some way.'
The bar is framed by large antique mirrors and topped with a green stone counter, creating a fun and elegant atmosphere. Green tones continue into the adjacent sports lounge, where tennis-inspired geometries meet an Italian cafe ambiance. The room features a pool table and large TV screens, but the layout of soft seating also lends itself to small gatherings or events.
The speakeasy, on the other hand, evokes a sense of intimacy with its darker burgundy tones and richly grained millwork. A cozy niche with banquette seating is tucked behind curtains, and a private room accommodates large meetings or group dining. 'Speakeasies as a design concept function mostly as a cloistered bar,' Laube noted. 'Ours is intended to be more of an intimate social space.'
The rise of members' clubs in New York City, particularly post-pandemic, is a trend that The Maze embodies. These clubs offer spaces where people can work and socialize, catering to a wide range of lifestyles and preferences. 'Unlike typical membership clubs, the space is not only oriented toward nightlife activities but is activated all day long,' Laube emphasized.
The Maze is a shining example of how design can cater to a specific, underrepresented community, offering a space that is both functional and welcoming. It invites members to explore a new kind of social experience, one that is flexible, inclusive, and tailored to their unique needs. And this is the part most people miss...
